Audi History: The Four Rings

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The Audi automobile company is certainly a familiar name to many car enthusiasts. Audi is a luxury car company that is very famous for their characteristic "Four-Rings" logo. However, not everyone knows which country Audi cars come from, what the development process is like, or what its famous "Four-Rings" logo means.

In the article below, CarCover will answer these questions in detail and review the highlights in the history of Audi's formation and development!

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Audi is a luxury car company that is very famous for their characteristic "Four-Rings" logo.

Source: Audi

Similar article Mercedes Benz: History Of Formation And Development

About Audi

Along with two famous car brands that are sought after by everyone, BMW and Mercedes Benz, Audi is also a car company produced in Germany. Therefore, Germany is always confident and proud because they have famous and attractive auto technology products.

Audi or Audi AG is a luxury car manufacturing company founded in 1909. The car company's name is named after founder August Horch in Latin.

After many years of fighting in the automobile market, Audi AG, also commonly known as Audi, specializing in manufacturing luxury cars, has affirmed its name with the Slogan "Vorsprung durch Technik" (Lead By Technology).

The company's headquarters is in Ingolstadt, Germany, and has been a subsidiary of the world's largest automobile group Volkswagen AG since 1964. Volkswagen Group reused the name Audi after Audi became part of the group.

Until now, the name Audi has been more than 100 years old. After more than a century of establishment and development, this is one of the largest and most popular German luxury car brands and has conquered millions of customers globally.

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Audi or Audi AG is a luxury car manufacturing company founded in 1909.

Source: Audi

You may read this BMW History: The 100-Year Journey Of Formation And Development

Brief Overview of Audi's Development History

Currently, Audi is one of the largest and most popular automobile manufacturers in Germany in particular and in the world in general. The Audi luxury car line has had a historical journey full of thorns and extremely glorious.

Below are some highlights of the formation and development process of the German car company Audi:

  • 1901: The first Audi car was produced in Zwickau (Germany).
  • 1909: Officially established the Audi automobile brand. The car company continuously produces 2.6l cylinder, 3.6l 4-cylinder, 4.7l cylinder, and 5.7l cylinder models and has achieved success in the market.
  • After the 1920s: The consequences of the serious crisis of the world and the German automobile industry led to four long-standing German car brands joining together to form Auto Union AG - the predecessor of Audi. These four companies are Horch & Cie, Audi, DKW and Wanderer.
  • 1932: The current strong Audi car logo with "four rings" symbolizing the connection of the 4 brands Wanderer, Horch, DKW, and Audi was officially put into use and appeared on car models.
  • Since 1985: Auto Union officially used the name Audi and used the current logo. Audi produces and launches car models using 6-cylinder and 4-cylinder engines, receiving much praise and popularity around the world. Thanks to that, Audi has put its name in the rankings of the best luxury cars in the world from that time until now.

Nowadays, Audi cars have become popular in the luxury car segment and have created an unshakable position in Europe, America, and even Asia. Audi cars are not simply a means of transportation but also the owner's lifestyle, class, and life values.

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The Audi luxury car line has had a historical journey full of thorns and extremely glorious.

Source: Audi

Audi Logo

Founder August Horch (1868-1951) left the company named after him and could not reuse the name for his new company. Therefore, his son suggested to him the name “Audi”. “Horch” in German means “hark” or "listen" and Audi in Latin also has the same meaning.

The logo symbol of the Audi car company is the "Four Rings" logo. When seeing the Audi "Four Rings" logo for the first time. Surely many people have immediately thought of the symbol of the Olympic Games because there are many interlocking circles.

Audi has its predecessor from Auto Union AG - a once famous car company and racing team. Auto Union AG was officially established in 1932 by the merger of four companies including:

  • Audi: founded in 1909
  • Horch: founded in 1899 in Zwickau
  • Wanderer: founded in 1885 in Chemniz-Siegmar
  • DKW: founded in 1904 in Zschopau

The merger of the four companies above helped Auto Union AG become the second-largest company in the world at that time. The Audi logo was officially born in 1932 and consists of four interlocking circles symbolizing the four companies. These companies had an independent direction, but after the world economic crisis in 1930, they joined hands and established a cooperative union. All circles on the logo are completely equal in size, located equally on a horizontal line, nested within each other, expressing solidarity and mutual respect.

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The logo symbol of the Audi car company is the "Four Rings" logo.

Source: Audi

You may like this 2023 Audi Q7 Review: Luxurious And Sporty

Major Turning Points in the History of Audi

1. Audi belongs to Daimler-Benz

Standing in front of the outstanding development of Auto Union. Daimler-Benz Group spent a large amount of money to acquire 88% of Auto Union's shares on April 24, 1958.

However, after only a few years, Auto Union faced such a severe financial crisis that Daimler-Benz had to sell Auto Union to Volkswagen in 1962. To own Auto Union, Volkswagen had to spend 297 million German marks. It was not until 1966 that Volkswagen fully controlled Auto Union.

Joining Volkswagen, Audi's history immediately turned to a glorious new page that has remained until today.

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Daimler-Benz Group spent a large amount of money to acquire 88% of Auto Union's shares on April 24, 1958.

Source: Internet

2. Audi Joins Volkswagen

After joining Volkswagen, Audi was led by Ferdinand Fiech - a very dedicated, passionate, and famous leader at that time.

Soon after, Audi quickly regained its position and became known for its revolutionary inventions.

Among them, the most notable is Audi's launch of turbocharged engines, four-wheel drive systems, and aerodynamic bodywork. Currently, these are all normal technologies. However, at the time it was invented by Audi, it was considered a great step forward in the world automobile industry.

Besides, Audi also makes the whole world admire when it is always a pioneer in the field of technology. Some outstanding achievements that Audi achieved in the 80s can be mentioned as:

  • Full LED Lighting System
  • The TFSI Engine combines a Turbo Engine and a Direct Injection System
  • Tire Pressure Monitoring System
  • Direct-Shift Gearbox
  • Ultra-light Audi Space Frame (ASF): Models such as the Audi A2, Audi TT, and Audi R8 also use the Audi Space Frame.
  • The famous Quattro All-wheel Drive System
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After joining Volkswagen, Audi was led by Ferdinand Fiech - a very dedicated, passionate, and famous leader at that time.

Source: Audi

Read also 2023 Audi A5 Review: Performance, Features, and Specs

Conclusion

After more than a century of development and success today, Audi has gone through countless ups and downs. Since it was founded by Horch, saved by DKW, and revived by Volkswagen. Without these things, Audi would almost be forgotten and DKW could have been one of the most premium automobile brands with the "Four-Rings" symbol.

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After more than a century of development and success today, Audi has gone through countless ups and downs.

Source: Audi

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Video The History Of The Four Rings


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