2023 Ford F-150: Masculine, strong with exceptional operational capabilities

Categories: Reviews

Recently, Ford has officially introduced the "Super Pickup" Ford F150 2023 with a series of new upgrades to maintain its unbeatable performance in the US market. For many years, despite continuous improvements made by competitors, they still have to accept being left behind by the F150.


Exterior of Ford F150 2023: Robust and Masculine

The 2023 F150 generation has not undergone many changes in terms of exterior design, still exuding a strong and rugged shape with characteristic sharp lines. For the limited edition, details on the grille, door handles, and front bumper have been chromed to provide a luxurious feel.

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Looking at the front of the car, the most prominent feature is the "Limited" lettering located right on the hood. The grille also has a different design with a chrome bar structure in the center. The masculine look of the Ford F150 remains unchanged in the front fascia.

The headlamps have been updated with a striking reverse L-shaped LED strip. The engine inside is better cooled thanks to three rectangular air intakes in the diffuser. On either side are square and angular fog lamps.


The body of the car is made of super strong aluminum alloy material, providing a sturdy frame while still improving the overall weight of the car to ensure powerful performance. Looking at the side of the car, the prominent highlight is the high-rise wheel arches. Along with that are the 22-inch multi-spoke rims. The automatic folding steps provide convenience when getting in and out of the car.


On the rear end of the car, the "Limited" lettering continues to be intricately designed with prominent metal trims. Below it are two circular exhaust pipes that are just as impressive as those on SUVs. What's more, the cargo box lid can be conveniently opened and closed remotely, without the need to touch it. Notably, the cargo box has a standard length of nearly 1.7 meters.

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Interior Ford F150 Limited 2023: Not inferior to luxury SUVs


Stepping into the interior of the 2023 Ford F150 pickup truck, customers will experience no less than a luxury SUV. In the new generation, the interior design of the F150 2023 has become more sophisticated and modern, no longer rough like the previous generation.

The interior space is spacious and airy with an electrically adjustable sunroof. All seats are leather-covered with 2-tone colors, and the word "Limited" is embroidered on the seat. The legroom is spacious and comfortable for customers over 1.8m tall.


The 2023 Ford F150 comes equipped with a square-shaped dashboard, adorned with elegant metal trim. The steering wheel features an extremely masculine design and is integrated with multiple convenient control buttons. The front seats are fully equipped with features such as electric adjustment, cooling, and heating.


Behind are three spacious seats, ensuring comfortable space for three adults to use. Moreover, with enough legroom for passengers over 1.8m tall and dual-zone automatic air conditioning, the rear occupants will feel comfortable even on long journeys.

Facilities of the 2023 F150


The 2023 Ford F-150 Limited pickup truck is a high-end model equipped with many modern entertainment features, including:

  • A 12-inch digital display
  • SYNC4 infotainment system
  • Heated steering wheel, dual-zone automatic air conditioning
  • Panoramic power sunroof
  • Wifi connectivity, Apple Carplay, Android Auto
  • 120V AC outlets for charging and power
  • Bang & Olufsen 10-speaker audio system

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The F-150 2023 is powered by a high-performance engine.


The heart of this premium pickup truck is the EcoBoost V6 3.5L turbocharged gasoline engine, which produces a maximum output of 400 horsepower and a peak torque of 678Nm. It comes equipped with a 10-speed SelectShift automatic transmission and a selectable 4x4 full-time drivetrain via electronic switch. What sets the 2023 F150 Limited apart is its best-in-class towing capability, able to haul up to 6,350kg.

operate F-150 2023


The 2023 F150 boasts excellent aerodynamic characteristics, with a new grille system that changes the airflow into the engine compartment, optimizing cooling and aerodynamics. Additionally, the new generation of the American pickup truck satisfies customers with its outstanding off-road capabilities.

Furthermore, the F-150 2023 supports the customizable Drive Mode feature with driving and terrain modes such as Normal, Tow-Haul, Snow-Wet, EcoSelect, Sport, Slippery, Mud/Rut, Deep Snow/Sand.


The safety features of the F150 2023 include:

  • 360-degree camera system
  • Adaptive cruise control
  • Emergency automatic braking
  • Lane-keeping assist
  • Lane departure warning
  • Blind-spot warning
  • Automatic parking assist
  • Rear cross-traffic alert
  • Parallel parking assist
  • Roll stability control
  • Curve control
  • Tire pressure monitoring

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The new appearance is more rugged

In the 2023 model, Ford offers over 11 grille options that allow customers to personalize according to their preferences. It can be seen that Ford knows how to please the "gods" compared to other competitors.


In addition to adding options for the cooling system, the American car manufacturer also refined the design in some details. A typical example is the updated front bumper with a higher structure. Combined with larger wheel arches and thicker tires, these details will help the F150 optimize its off-road capability.


Next up are the aesthetic adjustments, such as the new headlights featuring a unique square-shaped LED strip. The front of the car also boasts noteworthy details such as the new Power Dome hood with bold, raised lines, contributing to its rugged appearance.

Improved aerodynamics


Ford has announced that the 2023 F150 is the most aerodynamically efficient pickup truck ever. This is thanks to the integrated automatic opening/closing system of the grille and air dam. Additionally, the truck's redesigned geometric shape of the sides and tail helps reduce wind resistance, resulting in improved fuel efficiency.

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Upgrade cabin comfort


To maintain its technological edge for many years, Ford has added many new features and equipment to the 2023 F150. Some of these include:

  • Ford's latest SYNC 4 operating system
  • A massive 12-inch entertainment center screen (standard version comes with an 8-inch screen)
  • Optional digital gauge cluster of 8-inch or 12.3-inch size (standard version comes with a 4-inch cluster)
  • Optional Bang & Olufsen sound system with 8 or 12 speakers and HD Radio.

The most notable feature is the unique over-the-air (OTA) software update capability in the North American market segment. With this feature, users can synchronize SYNC 4, Apple CarPlay, Android Auto software with their phone through SYNC AppLink. Additionally, they can customize Waze and Ford+ Alexa applications.


In addition to the aforementioned technological upgrades, Ford has also added some features to enhance passenger comfort. Specifically, the interior material used is of better quality.

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Provide Max Recline folding seat option for King Range, Platinum, and Limited models. The advantage of the Max Recline folding seat is that it can fold flat 180 degrees with backrest support to create comfort during long journeys.


In addition, the Ford F150 2023 also adds a number of utilities such as a desk and storage space under the seat.

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More powerful operation capability

Dubbed as the "super pickup truck," Ford naturally did not overlook improving the operational capability of the 2023 F150. Most notably, the new PowerBoost hybrid engine has been equipped for 2023 models ranging from XL to Limited.

The PowerBoost hybrid engine combines the EcoBoost 3.5L V6 twin-turbo engine with a 35 kilowatt electric motor and a 1.5 kwh lithium-ion battery pack. It is paired with a 10-speed SelectShift automatic transmission.


2023 Ford F150 Pricing

The base XL trim starts at $33,695, and the XLT model begins at $41,800. The Lariat trim starts at $57,480, and the King Ranch model starts at $63,005. The upscale Platinum model starts at $64,695, and the luxurious Limited model begins at $84,910.

As for the off-road-ready models, the Tremor starts at $60,970, and the Raptor starts at $76,775.

A destination fee of $1,795 applies to all F-150 models.

The F-150 is priced similarly to its closest rivals, namely the Chevrolet Silverado 1500 and Ram 1500.


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As can be seen, the 2023 Ford F150 is not only a powerful pickup truck but also provides a driving experience that is no less luxurious than high-end SUVs. With full amenities and a range of modern technologies, dominating the pickup truck market in the US is not a strange thing.


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Jame Daniel