Assessing 2023 Ford Bronco: Will the comeback of the legendary off-road vehicle be successful?

Categories: Reviews

At present, the full-size pickup truck F-150 is considered an icon of the American giant Ford. However, loyal fans of Ford cannot forget the Bronco, which was born in 1994 - a professional off-road vehicle model that was once considered the symbol of Ford before the F-150 appeared.


Recently, Ford has thrilled fans by unveiling the 2023 version of the Bronco. The noteworthy aspect of this launch is that the Bronco now has a completely new four-door version instead of the traditional two-door. In the US, the Ford Bronco 2023 will directly compete with its "homegrown" rival, the Jeep Wrangler.


An interesting piece of information is that the top-of-the-line First Edition of the Ford Bronco is produced in limited quantities of 3500 vehicles. Just three hours after Ford began selling it, this edition was sold out, demonstrating the popularity of the professional off-road vehicle line.


The 2023 Ford Bronco will be available in 5 different versions, which include:

Ford Bronco Base 28.155 USD
Ford Bronco Sport Big Bend 29.655 USD
Ford Bronco Sport Outer Banks 33.655 USD
Ford Bronco Sport Badlands 34.155 USD
Ford Bronco Sport First Edition 39.995 USD



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Exterior - Bold Terrain-Inspired Design

Despite going through multiple generations, the 2023 Ford Bronco still maintains its signature boxy, angular design language that has made it famous. In the 4x4 SUV segment, the 2023 Ford Bronco is represented by a 4-door version to compete with the Jeep Wrangler.


Meanwhile, the 2-door version will be dedicated to customers who want to experience pure off-road terrain. However, both variants are optimized by Ford in terms of appearance and operation capabilities so that customers can comfortably explore and adventure.

As for the highest-end version, the Ford Bronco First Edition will be more carefully designed in terms of appearance with a muscular and rugged design from the Wildtrak models. In terms of measurements, the 2023 Bronco has an overall size of 4387 x 2088 mm, while the height ranges from 1783-1890 mm.

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front of car


With a rectangular-shaped grille connected to its distinctive circular LED headlight cluster, customers can easily recognize the Ford Bronco 2023 even from afar.

As a professional off-road vehicle, it is understandable that the Bronco 202 is equipped with a tough black plastic front bumper. This helps to limit collisions and debris when off-roading.

Moreover, the Ford Bronco 2023 provides maximum support for off-roading with its LED underbody lighting system, which has a wide lighting range of up to 12 square meters. This allows users to comfortably explore forest and mountainous areas safely - where there are no street lights available.

vehicle body


Both the 2-door and 4-door versions of the 2023 Ford Bronco have frameless door structures. They are particularly easier to remove from the vehicle than the "formidable foe" Jeep Wrangler. In fact, the 4 doors can be conveniently stored in a special protective bag, saving space.

The 2-door version also has a removable hardtop that can be easily divided into three parts. The 4-door version can have either a soft or hard top. Regardless of which type of top is used, Ford confidently introduces an easy-to-remove rear passenger with a latch removal from inside the car.

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Rear end


The square box design continues to be maintained in the rear end. In addition, some details on the "big brother" Expedition also appear on the 2023 Ford Bronco. The most notable highlight is the independently opening rear glass that provides convenience when accessing cargo.

Interior - Spacious, Weather-resistant

Similar to the exterior, the interior cabin also maintains the distinctive design of the first generation. This is evident in the minimalist and easy-to-read control cluster, door handles, and center console controls.


As a rugged SUV with a convertible top and removable doors, the Ford Bronco 2023 is designed for off-road adventures. As such, the materials used in the cabin are extremely weather-resistant, with features such as a rubber-coated floor with drain plugs, waterproof controls, and water-resistant seats.

In the dashboard area, Ford has added a smart price to the Bronco 2023, allowing users to attach smartphones or GoPro cameras. With this feature, users can capture epic footage of their off-road excursions.


For the premium Bronco First Edition, the seats will be wrapped in leather with standard integrated heating function. All versions are designed to create a spacious interior for the driver and passengers to feel comfortable, while also being able to carry a lot of gear for outdoor trips.

Facilities – Modern, diverse

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Not only can passengers enjoy the excitement of off-roading, but they can also relax with the entertainment system equipped on the 2023 Ford Bronco. Notable features and equipment include:

  • An 8-inch touchscreen with integrated maps and navigation
  • Voice-controlled SYNC 3 system
  • Apple CarPlay and Android Auto connectivity
  • Wireless phone charging pad B&O 10-speaker audio system
  • Ford+Alexa and SiriusXM™ satellite radio
  • A 400W charging outlet made of easy-to-clean materials.

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Currently, Ford only offers gasoline-powered versions utilizing the renowned EcoBoost technology and there are no diesel engine options available. The first is the 2.3L EcoBoost I4 engine, which delivers 270 horsepower and 420 Nm of torque.

The higher-end models will utilize the 2.7L EcoBoost V6 engine, which generates a maximum power output of 310 horsepower and a peak torque of up to 542 Nm. Both versions are equipped with a unique 7-speed manual transmission in the segment, along with a 4×4 drivetrain.


If customers want their driving experience to be more "relaxed," they can choose the 10-speed SelectShift automatic transmission. However, in exchange, they will have to sacrifice the excitement and authenticity of off-road driving.

Performance - impressive off-road capabilities

To ensure the 2023 Ford Bronco can adapt to any terrain, the American carmaker has integrated up to 7 driving modes, including Rock Crawl, Normal, Mud/Rut, Eco, Sand (with Baja), Sport, and Slippery.


According to the manufacturer's announcement, the 2023 Ford Bronco has a ground clearance of 294mm and a water-fording capability of up to 851mm, both of which are the best in the segment currently. Additionally, the vehicle has a peak approach angle of 29 degrees and a departure angle of 37.2 degrees.

If you find the Ford Bronco First Edition too expensive but still want to experience the exciting off-road feeling, customers can opt for the standard Base model and purchase the Sasquatch package. The package includes Bilstein shocks, front and rear locking differentials, 17-inch beadlock wheels wrapped in 35-inch tires.


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In addition, other versions may also include a completely new Trail Toolbox package with many off-road supporting technologies. These include:

  • Trail Control (automatic throttle at low speeds on hilly terrain)
  • Trail Turn Assist (reducing turning angle thanks to controlled pulling force direction)
  • Trail One-Pedal Drive helps the vehicle accurately overcome difficult terrain.

Adding many new safety packages

In addition to familiar standard features, Ford has added to this off-road vehicle the advanced Co-Pilot 360™ system which includes:

  • Forward Collision Warning with Automatic Emergency Braking
  • Pedestrian Detection Function
  • Front Object Crossing Alert with Brake Support
  • Blind Spot Warning System with Cross-Traffic Alert Function L
  • ane Keeping Aid
  • Automatic Headlights

If the budget allows, customers can choose to add the Ford Co-Pilot 360 Assist+ and Ford Co-Pilot 360 Assist 2.0 systems to own:

  • Automatic acceleration with stop/go function and keep the car in the lane
  • Traffic signal recognition
  • Evasive Steering Assist support
  • Voice-activated location activation on the screen



It can be seen that the "legendary" 2023 Ford Bronco has returned with a series of expensive upgrades to support off-road capabilities. For off-road enthusiasts, there may not be a more comprehensive vehicle than the 2023 Bronco to truly satisfy their needs.


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